Clik here to view.
If You Don’t Think Demand Generation Can Be Made Social, Think Again
In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite...
View ArticleClik here to view.
Experiencing Social at Eloqua Experience, Part 2
After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social. After all, if the leader in the space is pushing...
View ArticleEmail Is Not Social Media
No doubt, you’ve spent a sizeable budget on your email marketing programs. You’ve hired a handful of email vendors over the years. You’ve bought lists. You’ve hired email experts. You may have even...
View ArticleDoes Your Website Act as a Lead Generation Tool or Community — or Neither?
I’m happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company’s website still nothing more than brochureware...
View Article